Browse By

Abercrombie & Fitch CEO Explains Why He Hates Fat Chicks

abercrombie and fitch hates fat chicks

Mike Jeffries the CEO of Abercrombie & Fitch is passionate about making their brand all about “beautiful people”. He wants his stores packed with attractive women and athletic men to build a brand that is all about beauty, sexuality, and exclusivity. At least that is what it appears he means when questioned about why Abercrombie & Fitch refuse to carry XL and XXL women’s clothing. One of his statements explaining their attitudes comes from an interview with Salon Magazine:

“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” he told Salon.

Does a CEO have a choice to create a brand specifically for “beautiful people”? Of course, they do. Now it is up to us whether we want to hang out with those beautiful people or not.

Thoughts on this?

Via ED