Identity Good Wood Test by Wedge and Lever
To a boarder, good wood means everything. You want a board that will take the rigors for the battle and keep going. The Good Wood Test is the showcase of testing a boards fitness. To showcase the seriousness of the Good Wood Identity idea, Wedge and Lever created imagery that drives the point home, just like an axe to the skull. The Axe is exactly what they turned to for illustrating the importance of good wood and the cutting edge technology of the sport.
This pair of axes were laser engraved with the Good Wood logo, and may have just become the most desirable pair of axes in the sporting world. Do you have good wood, or is it time to take them to the chopping board and toss them in the flames of failure?
Via Wedge & Lever