Virgin America’s In-Flight Safety Video
When is the last time you paid attention to the safety announcements on your flight? Me too. Virgin America just made sure all of us sit up and listen to their next safety announcement. No, they are not threatening to toss us off the plane or smack us in the head, they did the only thing a Virgin company would do. They chose to entertain us. This new safety announcement uses a combination of fast paced pop music, rap, robo-rap, and dancing to capture our attention and to take us through all the critical safety warnings. They toss in a touch of humor, but stay focused on the core message to meet flight regulations.
Virgin America wins the battle of getting our attention by being clever and innovative.