Rolex Rock BaselWorld
For anyone with an interest in the luxury timepiece industry, it is likely to be have been on their radar that the stand out event in the luxury calendar, BaselWorld, began last week and, safe to say, it has not disappointed.
One brand in particular have used BaselWorld 2013 as a platform to wow and amaze in equal measure with the timepieces that they have got in store over the next few months and the watchmaker in question is that of Rolex. The iconic name in the horology industry always aims to impress and stand out from the crowd and this is something that they accomplished with great aplomb at this year’s event. We have exclusive images from the event courtesy of the good friends over at The Watch Gallery.
The gargantuan Rolex stand at BaselWorld (pictured above) took 6 weeks to construct and measures an astronomical 1230 square metres, making it twice as large as their stand at last year’s BaselWorld. They didn’t flatter to deceive, however, as it wasn’t all about the stand – there were some utterly mesmerising Rolex timepieces on show within and it’s fair to say that Rolex were certainly one of the standout performers at BaselWorld 2013.
Competing against the likes of Hublot, Breitling, TAG Heuer and Bremont is never easy but Rolex are certainly no rookies when it comes to impressing audiences and some of the exceptional watches that they had on show had those in attendance having to pick their jaws up off the floor.
Let’s take a look at some of the most impressive Rolex timepieces to be shown at BaselWorld 2013 below:
Rolex GMT Master II watch
50th Anniversary Rolex Daytona Platinum watch
Rolex 36mm Day Date watch with crocodile leather strap
As you can see, Rolex haven’t been resting on their laurels, they have been busy creating the exemplary timepieces we see above. Perhaps the most standout watch from the Rolex stall is the utterly breath taking 50th Anniversary Daytona Platinum Rolex watch which is unique as it is the first time that the luxury watchmakers have released a timepiece from the Daytona collection in platinum.